To rebrand the 2024 Best Places to Work event, I was tasked with developing a bold new visual system inspired by college football. The event’s five award categories were reimagined as "divisions," mirroring the structure of collegiate sports.

While the original logo needed to be referenced, I was given creative freedom to evolve it. I designed a new, sports-themed hero logo that retained key elements of the original mark. Once approved, I extended the brand across all five divisions, building a cohesive visual system that unified the campaign and brought energy to every touchpoint.

Deliverables included digital and print advertising, social media content, email graphics, event signage, and a fully branded event-day presentation deck. The final system delivered a sense of celebration, clarity, and cohesion—supporting engagement across marketing and live event channels.