Fastest 50

This is the 2018 Fastest 50. The concept initially a surfing contest. Who competed and who came out on top. I refined the idea down to
“companies riding the wave of success.” The 50 has always been a big part of the logo itself. I transformed the figure of “50” so that it looks like a wave, but being careful as to not lose the 50.
With the logo finalized it was time to move on with the look. Since it was such a distinct logo with wave forms that really worked with the concept, I went ahead and used the logo’s pieces to create most of the graphics. From the initial teaser ads, to the section cover, signage, and event slides.