This years 40 UNDER 40 concept was travel and destination. We wanted to highlight the unique diversity of Hawaii. With so many different people from different nationalities and ethnicitys.

For the logo, I chose to illustrate the concept using the first thing you get when entering a new country, their stamp! I created the logo to look like a country stamp. When arrived at the event you were giving a “passport” that was stamped with PBN 40Under40 location.

I took a lot of inspiration from my own passport and the stamps I received from different countries for much of the look. I took that concept and worked it through our the entire campaign. From the initial teaser ads, announcement ad, signage, and slide show.

Design & Concept: wow studio
Artwork: wow studio