The Boston Business Journal's 2024 Biotech in Boston event sought to update its branding to reflect a more contemporary approach. The brief specified a desire for a clear identification of biotech elements without excessive embellishment. The goal was to create a look that was immediately recognizable, yet maintained a clean and professional aesthetic. I led the redesign of the logo and the overall visual identity for the event. After finalizing the design, we progressed to various deliverables, including promotional advertisements, digital platform ads, social media and email materials, event day signage, and the presentation deck for the event.