The Dallas Business Journal's Best Places to Work event was an engaging project. The goal was to brand the 2024 event with a college football theme. Best Places is divided into five categories, each intended to represent its own "division," similar to college football. While there was an existing Best Places to Work logo, we had permission to rebrand it, provided we retained elements from the original design. I incorporated elements from the previous logo into a new, sports-themed hero logo. After approval, I proceeded to design the different "divisions." The process was intensive, but the results are vibrant and fun. With the overall aesthetic established, we completed other deliverables, including promotional advertising, digital ads, social media content, email marketing materials, event signage, and the event day presentation deck.